Steinbach MB · Round 1 of 3 · Now with the restored heritage logo

Three directions for a 75-year-old shoe store.

Each one is a complete, working homepage built from the same real content: the store's hours, 70+ brands, size ranges, story, its own product photos, and its restored burgundy logo, placed to suit each direction. Open each one full size, scroll it, click things, and try it on your phone. Then pick one to refine.

Direction A

The Atelier

Shoes lit like sculpture in a dark gallery. Warm spotlight follows your cursor. Quiet, expensive, confident.

Cinematic still lifeSerif displayDark + brass
Open A
Direction B

Main Street, 1950

A printed catalogue come to life. Halftone storefront, shoebox labels, a measuring rule. Heritage without nostalgia.

Print-tech paperHalftonePaper + heritage burgundy
Open B
Direction C

Fit Lab

Fitting as precision. Shoes as specimens on a measuring grid, and a Fit Finder that tells you which brands to try.

Technical systemsGrotesk + monoBone + signal orange
Open C
The current picnpayshoes.net homepage: a WordPress theme on a purple background with banner ads
Before

The current site

A default WordPress theme from 2012 on a purple background. Brand logos and sale banners are flat images, so Google and screen readers can't read them. No open/closed status, no map link, no tap-to-call.